Weight Control And Your Longevity (1)

Weight control holds the key to longevity. You do not find overweight centenarians, do you? So, to live long, you need to lose weight, at least control it.

This week marked a milestone in the pharmaceutical industry: the launching of the first FDA-approved over-the-counter weight-loss drug – ALLI. It has already created a sensation in the media: a multi-million advertising campaign for a multi-billion drug for millions of consumers craving for a miracle drug that would stave off their craving for food.

This sensation created by ALLI goes to show how desperate consumers are in their search for the holy grail of a weight-loss drug. With the blessing from the FDA, many consumers seem to have the illusion that they can now continue their binge without adding weight – something akin to "no pain and no gain."

ALLI is no magic bullet. "This is not a pill, it's a plan," says Pat Barid, a registered dietitian and consultant for the drug manufacturer. Similarly, the drug is efficient in guiding and preparing you to lose weight gradually by eating smaller portions, following a reduced-calorie, low-fat diet, and becoming more physically active. If that is the scenario, then why do you need to take the drug? A drug is still a drug, which is a chemical – you do not take it unless you absolutely have to.

Ah, but you want to lose weight – and you want to eat to your heart content too !. In other words, you want to eat your cake and have it too. You can do that at the expense of gaining unwanted weight. It is not only a dilemma but also a frustration.

Focusing on losing weight is like running after a red herring – it is frustrating and futile.

Why?

The bathroom scale just indicates your body weight, and that that is all. It does not tell you how much fat or muscle you may have lost during a given diet. It may not even tell if you are healthy or not, unless you are grossly overweight. Therefore, do not become obsessed with your weight. After all, your body weight always fluctuates – which is a fact, and which is very normal.

When you go on any diet, your body's metabolism immediately starts to react and to slow down, and that accounts for the initial weight loss in any diet program – so do not be overjoyed and jump to the conclusion that it works. It is only a self-delusion: initially your body loses only water, not your body fat.

Given that lean muscle mass requires calories at times of rest, the amount of muscle you maintain directly affects your metabolism in a positive way. You burn calories while you sleep. In other words, the more muscle you have, the higher your metabolism rate is, and the more calories you will burn. The converse is also true: as you lose your muscle mass, your metabolism rate decreases, and so does your weight-loss rate. That explains why you would stop losing weight after have been on any weight-loss program. On the other hand, fat, being inert, has little or no effect whatever on your body's rate of metabolism. These are the fundamentals for better understanding of how weight loss occurs.

The maximum amount of weight (fat or muscle) you can actually lose in one day is about one half pound. Since your body is about 60 percent water and one gallon of water weighs approximately eight pounds, any additional weight loss greater than one half pound may only be water, and not your body fat. Therefore, when your body replaces the water lost, weight gain will re-occur, and you are right back to where you started at an unhealthy weight. Does that sound familiar to you?

Consider this: 3,500 calories equal one pound of your body weight.

Do your math: To lose 10 pounds, you have to expend 35,000 more calories than you consume; and to lose 10 pounds in two weeks, you need to burn 2,500 more calories a day. You know very well that it is not a piece of cake! That explains why you forever can not lose your weight, not to mention controlling it. So forget about weight loss!

Losing weight is forever "impossible" to many individuals because they have become obsessed with numbers. They are forever playing the losing game of numbers. They have to count their calories, their carbohydrates, and their proteins, among others. Profit-making diet plans allure them with numbers, both "hard" and "soft" data, to the land of myths and fallacies, where they end up only in frustration and disappointment.

Remember this simple factor: Weight loss occurs only when the calories you consume are less than the calories you use up. This is the most important factor in weight loss, also one most difficult to achieve. Trying to circumvent it with state of the art is nothing short of impossibility. That is why most weight-loss plans are always about counting calories: giving you a calorie chart, calculating your daily total calorie need, and then instructing you to eat less than that, hoping against hope that your weight will drop dramatically.

So how to lose weight without drugs? Read Part Two of this article.

Gardening Ideas That Can Be Useful To Start

Herb Gardening For Beginners

The kits usually come with a variety of seedlings, a dome for greenhouse, pot for the herbs, peat moss and soil combination, and fertilizers. Each kit comes with step-by-step instructions on how to plant which herbs, and how to care for them from day 1 and onwards.

Nonetheless, for individuals who are bold enough to try the outdoor gardening, there are resources which provide helpful instructions on how to get started. Depending on the type of herbs cultured, there are varieties that are best suited for a particular purpose and require specific needs.

Herbs that grow for tea, mint herbs are among the easily planted in shady areas. Some of the best mint teas are peppermint, spearmint, and orange mint. They are best grown in pots as they tend to overpower other plants when grown on open beds.

For herbs grow for decorative purposes, among the best picks are the chamomile and wild thyme. They best thrive when planed between paving stones as their discharged leaves will leave fragrance on them.

There are also herbs that are specifically grown to attract bees. A few of these herbs are the sweet marjoram, bergamot and catmint.

Articles and discussions posted on the web also serve a good source of information on herb gardening for beginners. These community sites share information and anyone can post a question, then a lot will respond.

It can be done indoor. Since they require sunlight, they should be placed on windowsill. Hanging herb gardens are also a nice alternative especially if the plants planted are fragrant.

Chia Herb Garden

Not everyone is endowed with a gift of a green thumb. Worse, not all of us have outdoor space from which a garden can be built. But no need to fret; with the innovation of technology, one is possible to grow herbs right at the comfort of one's home. And if anyone has not tried to grow any plants at all, there is no need to worry as well. The Chia Herb Garden is exactly what everyone should need.

The Chia Herb garden is a starter's kit for everyone who sports all colors of a thumb. The kit comes with everything needed in order to grow healthily a variety of herbs-4 3-inch terra-cotta pots with 4 matching saucers and 4 matching plastic saucer liners, 4 Chia growing sponges, 6 plant marks, and 6 varieties of herbs namely Dill, Sweet Basil, Curled Parsley, Chives, Cilantro and Sweet Marjoram.

Some Chia Herb Garden kits only have 3 terra-cotta pots, but the number of herb seedling remains the same. This concept is to allow gardeners to choose which seedlings they would like to use and grow. If they decide to grow all 6, then the gardener will simply order additional terra-cotta pots.

The Chia sponges-especially made from peat moss, bark and sponge material-make it easier for everyone to germinate and grow plants from seeds. It is also quicker than the conventional methods of seed germination. The sponges are super absorbent and designed for better retention of moisture and air.

Of course, the Chia Herb Garden kits are not complete without a booklet of instructions, recipes and helpful tips on growing herb gardens. Many who have outdoor gardens take advantage of the Chia Herb Garden to grow herbs quickly from seed germination. When the herbs have reached a specific growth, they are transplanted outside.

Niche Marketing Strategies for Home Business

In today's intensely competitive business environment, it is usually difficult to stay afloat, particularly when you're a small home business owner working on shoestring budget. You do not have access to viable means and amenities to compete directly with large business houses and serve a broad spectrum of consumers. In such an adverse business scenario, niche marketing emerges as the most feasible and cost effective strategy that can help home business owners to stay ahead of their competitors and maximize their profits.

"What exactly is niche marketing and how can it help my home business to prosper?" This is the most pertinent question that must be impinging your mind at this joke. Before introducing you to the technicalities of the concept of niche marketing, it would be worthwhile to focus the floodlights on niche market, first. Niche market is a narrowly focused portion market that can easily be targeted. The nature of your niche market and the effectiveness of your niche marketing strategies are intricately intertwined. Here, to ensure overall growth of your home business, you would have to devise your niche marketing strategies according to your niche market.

You can not frame effectual niche marketing strategies unless you're familiar with your niche market. Identifying a niche market is all about finding a distinct segment of consumers whose needs you'll be able to fulfill successfully. For instance, you're a copywriter with expertise in writing brochures, then your niche market would include all those consumers who require brochures time and again. Once, you've identified your niche market, conduct a thorough competitive analysis to identify your direct competitors as well as determine what niche marketing strategies they are using to stay ahead.

It is usually believed that a niche market without any competitors is the best territory to establish home business. To an extend this perception is true. It may be possible that other home business owners may not have discovered your niche market. However, it may also be possible that many may have tried and failed to penetrate the territory. Here, to maintain your risks at a manageable level, it is advisable to access your niche market's receptiveness to your products and services first.

Upon completion of the process of identification of niche market, you would have to plan out strategies to market your products or services in your niche market, and this is what niche marketing is all about. Some potential niche marketing strategies with respect to home business are as follows:

o Before approaching your niche market, try to acquire as much knowledge about the needs of your target audience as possible. By abiding by this niche marketing strategy, you would be able to address the problems of your prospects as an understanding member rather than an outsider. Once, you succeed in winning the confidence of your potential customers, it will become easier for you to sell your products or services to them.

o Do not commit the mistake of using the same method to solve problems of different nature. For instance, you sell leather products primarily to men. Now, you want to include working women in your niche market. In order to do so, you would require leather products exclusively for working women. You can not convince a woman to buy products that are solely for men. In other words, you can not solve a woman's problem with men's products.

o Market your product or service in a manner that will compel your target audience to believe that this is exactly what they need or what they have been looking for. Be prepared to spend time and resource to educate your target audience about your unique product or service. Convince them that only your product or service has the potential to solve their problems forever.

o The last, but the most important niche marketing strategy is to make your target audience believe that your home business is genuine, and not a fragment of an entrepreneur's wild imagination. To achieve credibility, you would have to highlight your home business in all your marketing materials as brochures, websites, press releases and even your business cards.

After going through this comprehensive account on niche market and niche marketing, it can be deducted that the right mix of niche marketing strategies is all that is required by the home business owner to excel.

4 Ways to Target Mobile Micro-Moments and Boost Your Sales

The goal of every brand is to create a strong bond with customers whenever they need them. Keeping your brand visible before your potential customers during various micro-moments is crucial for your brand success.

Micro-moments refer to a short term of attention any potential customer uses on a mobile device in order to buy, search or watch something.

Mobile is no longer just a tendency and micro-moments are here to stay. Here are some effective ways to target mobile micro-moments and boost your sales:

1- Identify the Right Micro-Moments For Your Brand

As per Cassandra Wesch, Founder of the digital media agency, Upward Ecommerce, “Identifying opportunities to share relevant micro moments with your customer make it easier, faster, and more fun to connect with your brand”.

For a hotel owner, it would be great if the customers are able to check in immediately without having to wait in the queue.

From the customer point of view, the micro-moment happen when they are traveling and wanting to get into a hotel room without having to wait in line to check-in.

Well, you can do just that with the help of Starwood app. The customers are able to check-in right on the app.

As soon as the customers enter the hotel, the beacons recognize that the customer is there. Verification is done with the help of a fingerprint (if you’re on an iPhone), the app provides a room number, and then you simply hold your phone up to the entranceway and can go right into your room. That’s an amazing way for a brand to help the customers in a micro-moment.

2- Your Brand Should Be Seen Whenever the Potential Customer Needs You

As a brand, being present in all phases of consumer journey, not just when someone is ready to buy, is where the biggest opportunities exist. Google has defined four micro- moments that represent the full user needs.

I want to know moments – The consumer is exploring and researching but not yet in the purchase mindset. They are looking for useful information, education resources or an inspiration.

I want to go moments – Consumer is searching for a local business or considering buying a product at a local store.

I want to buy moments – The all important buy moments are when shoppers are ready to make a purchase and may need help determine what, how, or where to buy.

I want to do moments – These refer to moments when shoppers are looking for help getting something done or learning something new.

3- Mobile is the New Shopping Assistant – Your E-Store Must Understand This

Americans are shopping online, allocating their shopping budgets to browsing, expanding a regularly of five hours per week purchasing online.

The telecommunication company sprint discovered that one in four people who click on their mobile search ads actually end up being physically present in a sprint retail store.

As a business, you need to get your website mobile friendly and have an app that will help you to connect with your customers in real time.

It is essential to find out the different mobile search queries that the potential customers are using while locating your brand and further optimize your business presence in order to reap in more sales.

4- Deliver Relevant Messaging and Tap Into the Power of SMS Marketing

In this age of mobile connectivity, it is important to leverage the power of SMS marketing to improve your business visibility and increase sales.

8.6 Trillion text messages are sent every year on average and such messages are read within 5 seconds. This is a tremendous opportunity to explore where people are able to read your message within seconds of receiving it.

Tools like TextMagic are excellent in automating the SMS efficiency and reach. You can easily build one to one dialogue with your customer using dynamic inbound SMS messages.

While sending messages, it is recommended to follow the below tips:

Segment your audience and send the right message to the right customer.

Send messages that have time bound deals which are set of expire soon. This will drive instant actions.

Send triggered messages based on the action of the user. For example, if the customer has placed some items in the shopping cart and didn’t ordered them then you can send a triggered message with a special discount in order to persuade the customer to make an order.

Mobile is no longer in its teens. Your brand must understand the real power of mobile micro-moments and must ensure to be present at all times depending on the needs of the customer.